Made to go further

Fashion

The Craft of Bold Living

Exploring the intersection of modern design and the enduring spirit of the American outdoors.
By Robert McLoughlin
August 9, 2025

I’ve spent most of my life chasing horizons — sometimes on foot, sometimes by boat, always with a rod or close at hand. The outdoors has never been just a backdrop for me; it’s where I’ve learned patience, respect, and the value of time well spent. Fishing, especially, taught me how fleeting and precious those moments can be.

This brand grew out of that same passion — a way to carry the spirit of exploration into something tangible. I wanted a watch that could weather salt spray and sudden downpours, but still look at home over dinner or a city bar. Every design choice comes back to that balance: rugged enough for the river, refined enough for everything after.

Far and away the best prize that life offers is the chance to work hard at work worth doing.
— President Theodore Roosevelt

I spent years searching for something I could truly pour myself into. At the University of Scranton and later Duquesne, I bounced between majors and ideas, chasing a direction that never quite felt like mine. The only constant was the outdoors — the rivers, the ridgelines, the open sky. Out there, I never had to question if I was on the right path.

This brand comes from that clarity. It’s about creating gear you can count on for years, not seasons. Pieces built with intention, meant to be worn hard and kept close, not cycled out with passing trends. Just like the best days outside, they aren’t about excess — they’re about moments that matter, and having the right tools to meet them.